An internal preview of the Landmark system for our leadership team. Enter the access code to continue.
Internal · Landmark leadership
LANDMARK — LEADERSHIP PREVIEW
Leadership preview · internal
A smarter Landmark — one system, built by us, to make every job here easier.
ForThe Landmark Leadership TeamFromTroy MuljatThe askCome with an open mind
Why we're doing this
Not because AI is trendy — because our people deserve better tools.
Three groups feel our software every day. When the tools are a mess, the frustration lands on the team — and it shouldn't. This is about fixing that, for all three.
Our team
Less friction
Less busywork — and less getting blamed for things the system should just handle.
Empowered, not overwhelmed
Our owners
A better answer, faster
Clear, quick information on their most valuable assets — the service that keeps them with us.
Confidence in Landmark
Our residents
Instant & self-serve
The fast, no-phone-tag experience today's renters actually expect.
Fewer frustrations
Easier for our people, better for our clients and residents — and it sets us up to grow. That's the why.
Let's be honest
We've bolted on sixteen tools. It turned into fog.
Every time we hit a problem, we bought another piece of software. AppFolio, LeadSimple, ShowMojo, a dozen more — sixteen logins, $411,000 a year, and none of them talk to each other. The team ends up entering the same thing three times and chasing whatever falls through the cracks.
This isn't a people problem — it's a systems problem. And it's on us to fix it.
The idea
One system that replaces all of it — and it's ours.
Instead of sixteen tools stitched together, one Landmark system that does everything AppFolio does and then some — a very smart, agentic version of Landmark, built around the way we actually work.
Better·Smarter·Changeable·Connected
Better because it's built for us. Smarter because it does the busywork. Changeable because we can edit it ourselves. Connected because everything finally talks to everything.
Read this one twice
This makes your job easier. It doesn't replace you.
The system takes the repetitive, mind-numbing work off your plate — the data entry, the copy-paste, the chasing, the coding of bills. What it hands back is time — for owners, residents, and the judgment calls only a person should make.
Everything in one place — one login instead of sixteen.
1
System for the whole operation — leasing, maintenance, accounting, reporting
1
Login — no more sixteen passwords and sixteen tabs
Live
Running on our real book today — this is the real thing, not a mockup
Open one place in the morning and see the whole company — not sixteen.
Your new teammates
The helpers that do the grunt work.
5
Areas covered — applications, showings, leasing, maintenance, accounting
2
Every helper checks its own work — a doer and a reviewer, not a black box
You
Stay in charge — they tee up the work, you make the call
Best part: they catch what slips through the cracks — an overdue deposit, a stalled work order — and flag it before an owner or resident is ever on the phone upset.
Nobody's handing the keys to a robot
A person always says yes or no.
$0
Moves on its own — no bill paid, no deposit returned, without a person
Every
Judgment call is queued with the reasoning — approve or reject in one click
7 yrs
Every decision logged — who, what, why, when
The helpers never guess with money or make a big call alone — they hand it to you.
Meet Lily
Lily answers the phones — so the front desk can breathe.
Lily is our voice assistant. She picks up leasing, showing, and application-status calls, answers the easy ones, and routes the rest to the right person — days, nights, and weekends.
~10K
Calls a month she can take off the front desk
24/7
After-hours covered — not everything landing on one person
Warm
A calm, steady voice — and "press 1" always reaches a human
The front desk stops drowning in repeat calls and gets to actually help the person in front of them.
Better & smarter — and connected
It replaces the stack — and it all talks.
16 → 1
Simple In & Out, 90.io, e-sign, Stripe, ShowMojo — even QuickBooks and the bank, under one roof
Changeable
We edit policies, pages, and rules ourselves — no waiting on a developer
Connected
Enter something once — it shows up everywhere it belongs
Accounting and banking are already wired in and live — and because it all connects, we get one full picture of every owner, tenant, and caller.
What it means for your people
Everyone gets time back.
And the system fits the person — each role gets its own dashboard. You open it and see your work: your vacancies, your work orders, your move-ins — not everyone else’s.
FRONT DESK
Fewer repeat calls
Lily takes the routine; you help the person who needs you.
PMS
Less data entry
One entry, not three — more time with owners and residents.
ACCOUNTING
Bills code themselves
First-draft coding and reconciliation done; you approve.
LEASING
Faster applications
Screening and paperwork move on their own.
LEADERSHIP
Real visibility
Scorecards and KPIs, live — no reports to assemble.
Same jobs, same people — just less friction and more of the work you actually like.
What we're really after
Operational efficiency — that fuels growth.
Efficiency isn't the finish line — it's the fuel. The same team handling more doors is how we grow toward 20,000 units across six markets without losing the standard that makes us Landmark.
+40%
Leasing volume already — without adding people
−25%
Staff time on busywork — the target over 18 months
−60%
Software cost — sixteen tools down to one
Call it AI, call it agentic — at the end of the day it's the same company, running better — and growing.
Where we've been — and where we're going
From a 157-problem audit to go-live this fall.
Early 2026
The audit
We audited ourselves — 157 problems, 16 tools, deep tech fog.
Since then
We built it
Instead of buying tool #17, we built our own agentic system.
Now
Testing & tuning
Live on our real book, adding the last pieces.
This fall
Team beta
Every team in — running side by side with AppFolio.
This fall
Go live
We switch over once the new system has earned it.
Nothing turned off until it's proven — and a launch we've been building toward all year.
What we need from you
You're the ones who make this land.
01
Come with an open mind
This is the lab-coat, R&D look. It'll be a lot at once — that's expected.
See what's possible
02
Help shape it
See something clunky? One click — a bug, an idea, a question, or a shout-out — goes straight to the team to build. You shape it as you use it.
A ticket button, right in the system
03
Champion it
Frame it the way it's meant: this helps the team do their jobs better, not do their jobs for them.
Calm the "is this my job?" fear
And nobody’s thrown in cold — it looks familiar, like AppFolio, and it teaches you as you go, right inside the system.
Enough slides
Let's open it up — live, on our real data.
One rule for today: don't get into the weeds. There are a thousand little things we'll tune together over the coming weeks — right now, just watch what's possible.
Next — Live walkthrough, module by module
The short version
A smarter Landmark — built by us, for us.
Same team, same standard, same doors — just less friction, fewer logins, and more time for the work that matters. Let's build it together.
Troy Muljat · Landmark Real Estate ManagementThe Landmark system — live at leasewa.com
